DO MUSOPIA APPS – Keep beginners engaged?

Similarly to Fenders “Digital Campaign” to address the “drop out rate” other brands are also looking towards digital applications to enhance user experience to maintain engagement. Are digital campaigns going to produce results? It will … Read More

Fender Digital – July 2017

guitar education

Fender address “drop out rate” with Fender Digital division Can Fenders online education expand the guitar market? Fender Digital is betting that with a team of 85 producing content designed to inspire and assist guitarists, … Read More

iRig 2

mobile guitar interface

iRig 2 Mobile Interface Since 2010 iRig has provided a mobile experience allowing guitarists to plug into their iPhone to play, practice and record with apps like IK’s AmpliTude, Apples GarageBand and many more. iRig … Read More

MIDI & Digital Guitar

MIDI Guitar

MIDI is data – Audio is sound Digital Evolution MIDI stands for Musical Instrument Digital Interface and allows a wide variety of electronic musical instruments, computers and other related devices to connect and communicate with … Read More

VST Guitar AUDIO Software

guitar tones

VST software synths, guitar processors, and audio effects Here is a broad listing of some of the guitar soft synths around at the moment. There is a lot of software for guitar amp & effect … Read More

DAW’s & Audio Interfaces

DAW

Digital Audio Workstations A digital audio workstation (DAW) is an electronic system designed solely or primarily for recording, editing and playing back digital audio. DAWs are software running on computers with audio interface hardware. A … Read More

Guitar Notation Software 2015

Learning, Composing & Compiling There is a wide range of music notation software editors available, finding the right one might take a little time to research. A number of the companies that provide these software … Read More

Guitars & Technology 2015

Guitar Can

Change that makes a difference; What are good solutions? In a world of smart phones and fitness watches how are the classic retro style guitars from the 50’s & 60’s holding up? If you are … Read More

Fender Stratocaster gives us 60 years 2014

Fender Guitar

The Stratocaster guitar has been entertaining us consistently for the last sixty years and its looks, styling and sound are still held in high regard by many. The Strat has been played by the likes … Read More