An article published by Music Industries Association on iconic guitar brand Fender’s research on what impact playing the guitar has.
Fender has revealed new research, conducted in the United States and United Kingdom, which sheds light on the current state of guitar, the profiles of today’s players and what motivates them to play.
HOLLYWOOD, CALIF. (October 16, 2018)—Fender Musical Instruments Corporation (FMIC) today released new research led in conjunction with Egg Strategy™, detailing the vibrant, current state of guitar playing in the United States and United Kingdom. As part of the brand’s ongoing commitment to players at every stage of their musical journey, the research was commissioned to better understand the current generation of guitar players, their needs, desires and overall lifestyle preferences. The findings revealed that… read on at mia.org.uk