Fender continues to evolve its digital suite of products

Fender buy Sonic Ladder, makers of Riffstation

April 25, 2017 – Fender today announced the acquisition of Sonic Ladder Ltd., a software development firm based in Dublin, Ireland, which took effect April 2015. The strategic acquisition marks a significant milestone for Fender Digital, as the brand continues to take a leadership role in the evolution of its digital suite of products – designed to inspire and enable aspiring players on their musical journey.

Fender address “DROP OUT” rate – It is estimated 90% of all people who begin to play guitar give up. If this figure could be reduced to 80% it would double the size of the potential market! This is where in recent years Fender have been addressing a digital campaign to maintain guitarists engagement.

2015 Fender® employ first ever Chief Digital Products Officer

Ethan Kaplan to lead expansion into digital products and services

2017 FENDER® ANNOUNCES ACQUISITION OF DUBLIN-BASED, SONIC LADDER

Fender acquire RiffStation 2017

Read more here…www.musictrades.com

Sonic Ladder – RiffSttion

https://www.riffstation.com/