Fender buy Sonic Ladder, makers of Riffstation
April 25, 2017 – Fender today announced the acquisition of Sonic Ladder Ltd., a software development firm based in Dublin, Ireland, which took effect April 2015. The strategic acquisition marks a significant milestone for Fender Digital, as the brand continues to take a leadership role in the evolution of its digital suite of products – designed to inspire and enable aspiring players on their musical journey.
Fender address “DROP OUT” rate – It is estimated 90% of all people who begin to play guitar give up. If this figure could be reduced to 80% it would double the size of the potential market! This is where in recent years Fender have been addressing a digital campaign to maintain guitarists engagement.
2015 Fender® employ first ever Chief Digital Products Officer
2017 FENDER® ANNOUNCES ACQUISITION OF DUBLIN-BASED, SONIC LADDER
Read more here…www.musictrades.com